Detailed Book Chapters

  • Acknowledgements
  • Preface
  • Introduction

Section 1: Getting Ready

Chapter One: Creating A Job Search Plan

It’s going to take time; Day 1: How are you feeling?; Day 2: Getting organised etc.; Day 3: What do you want to do?; Having Fun; Day 4: Where can you find a job; Day 5: Create your CV; Day 6: Create or improve your LinkedIn profile; Day 7: Relaxation day; Day 8: Create a personal message; Day 9: Networking; Day 10: Fact-finding interviews; Day 11: Research; Days 12–14: Traditional Job Search; Day 15: Relaxation Day; Day 16: Active Job Search

Chapter Two: Getting Organised 

Commitment to the task of finding work; Plan your time; Personal support system; Create a filing system to manage papers and forms; Forms needed for an effective, well-planned job search; Job Search: daily activity log; Daily review; References; Who to choose?; Get their permission; Letters of recommendation; Brief them; Have correct contact information; Keep them informed   

Chapter Three: What Do I Want To Do?

Making a choice – what do I want to do?; Skills; Abilities; Interests; Have a clear vision of your future work environment; How would you describe your personal style?; Know your values; Putting this together; Is the job available?; Looking online; Making a decision; What are you going to look for?; When you still don't know

Chapter Four: Different Ways To Get A Job

How do companies fill job vacancies?; Traditional Job Search – the advertised route (via print and online); Recruitment Companies; The Hidden Job Market; Networking; Self-employment; Consultancy/ freelance work; Voluntary work; Internships; Multiple options


Section 2: First Steps of Job Search

Chapter Five: Creating Your CV
Introduction; How to help the recruiter; It’s hard work but worth it!; What type of CV will you use?; The Chronological CV; The Skills-based CV; Why you need a skills-based CV; Preparation Phase; Creation phase; Key Skills; Work History; Achievement Statements; Examples of achievement statements; Positive Action Words; The Skills-based CV; Example CVs; Photographs; The text-based CV; How to create a text-based CV; Key words; Style and layout; Finalising your CV; Do I really need more than one CV?; CV distribution services

Chapter Six: LinkedIn
How LinkedIn is used by recruiters; Using LinkedIn for research; Let's get you started; Additional information; Getting ready to connect; 100% complete; Status update box; Seeking connections; LinkedIn LIONS; Seeking groups; Recommendations; Researching; How to network on LinkedIn; Introductions; Make LinkedIn part of a daily routine

Chapter Seven: Creating Your Message, The Personal Commercial
When do I use this?; The ‘Who am I’ stage; The ‘What I do’ and the ‘How I help’ phase; The ‘what you need’ phase


Section 3: Finding Things Out

Chapter Eight: Networking – it just means talking to people!
What is networking?; Why a network is important; Who is in my network?; Keeping records; Keeping in touch; Is it relevant to me?; Be ready to help others; People you know; Networking should be part of your daily routine; Would you recommend you?; Networking – A step-by-step guide; Networking Questions; Why do some people find it difficult to network?; Networking example; The phone call; Conducting the meeting; Be careful not to talk too much; Let’s see how Jo is getting on; Follow up; Getting a positive lead; Keep in contact after your job search is over; Go to professional meetings and conferences; Online networking

Chapter Nine: Fact finding interviews
Whilst these are called fact-finding interviews, they sometimes result in job offers; Step 1: Identify who to talk with; Step 2: Questions to ask; Step 3: Arrange an appointment; Here is an example letter:; Step 4: The meeting; Step 5: Review

Chapter Ten: Research For Job Search
Sources of help; We all use Google, but people often miss out on the many ways it can be used in research.; Advanced Google; Google alerts; Business Library; Annual Reports; Labour Market Information; When to research; Clarify what job(s) you are going to apply for; Researching the specifics of a job; To find recruitment consultants; Research when looking for companies to directly approach; Before a fact-finding interview; Getting in touch; To find out about the company; Research ‘the name’; To create a targeted CV and cover letter; Before an interview; Use forums


Section 4: Traditional Job Search

Chapter Eleven: Finding And Applying To Job Ads
Finding job ads online; KEY TIPS; Other places to find job ads; Registering on job sites; Choose a cyber-safe CV; Short-listing job ads; Analysing the ad; A Suggested Approach; Make sure your CV matches the job ad; Applying for jobs; Online applications; Completing application forms; Why do organisations use application forms?; First steps to completing the application form; Additional information section (also known as the personal statement); Competency-based application forms; Please provide an example of how you have demonstrated leadership; Submitting CVs and applications via email; How to follow up; Why you may not get shortlisted.

Chapter Twelve: The Cover Letter
Why you need a cover letter; Here is a typical ad for a retail supervisor in a large department store; The Job Ad; Top tips for your cover letter; Too many I’s; A structure for a cover letter sent by post; A worked-through example; Making an impact; Salary Questions.

Chapter Thirteen: Recruitment Agencies
What the agencies do; Making an approach; Example letter 2; The reply; Follow up; Preparation for the phone call; Meeting the recruitment consultant; Head hunters.


Section 5: Active Job Search

Chapter Fourteen: The Direct Approach: Targeting the Hidden Job Market

The Basics; Step 1: Online research; Step 2: Phone research; Step 3: Prepare your letters; Client success stories; Five steps to a successful direct approach letter; SAMPLE LETTER; Step 4: Send out the letters; Step 6: Follow up with a phone call; Getting past the gatekeeper; On the Call; When you don’t want to!; Getting a meeting; Step 7: At the Meeting; Step 8: Follow up

Chapter Fifteen – Being Found, Beyond LinkedIn

Using Social Media in job search; Google yourself; Do you have the right reputation?; Ditch the digital dirt; Can they really find my secrets?; Get started; LinkedIn; Twitter; Using Twitter in job search; FaceBook; Would you be happy for your mum to read it?; It takes time; Have a consistent profile; Professional websites; Create a portfolio; A Visual CV; The Video CV; Create a personal website; Improve your presence – create a blog; Comment on other people’s blogs; Article writing; Amazon book review; Client example:

Chapter Sixteen: Try Something New

More than one CV; The Executive bio; The One-Page Marketing Document; Master CV; Find jobs through the business press; Follow up a meeting; Create a special report (white paper); Give a talk; Alternatives to a paper CV; Mail shot your local community; Knocking on doors; Prepare a presentation; Get to know the workers; Create a teaser campaign; Radical approaches; ‘Hire me’ video or message; Target a website at your ideal company; Sell yourself on eBay; Create a FaceBook Ad; More extreme examples I’ve heard about include


Section 6: Selection

Chapter Seventeen: The Phone and Skype Interview

The phone Interview; The call; Typical questions; Practice call; When receiving calls; When returning calls; Skype Interviews; Get comfortable; What’s your Skype name?; The Skype Interview

Chapter Eighteen: Interview preparation

Introduction; What is an interview?; Different types of interviews; Competency-based interviewing; Using the STAR approach in interviews; Interview preparation; General preparation; Problem interviewers; Getting ready to answer questions; Questions; A practice interview; Rehearse but don’t memorise; Handling the salary question; What salary are you seeking?; What are your salary expectations?; How much are you earning in your current position?; How much did you earn in your last job?;Over to you … questions to ask at the end of the interview; A perfect close

Chapter Nineteen: The interview - You’re Shortlisted!

Introduction; Your Preparation; Key guidance for the interview; Don’t get too excited about a forthcoming interview; On the day; The journey to interview; When you arrive; At the interview; Remember; If things go wrong; Post-interview evaluation; Contacting the recruitment agency; Follow up with a thank-you letter; Structure of a thank-you letter; Second and third interviews; You get a regret letter; A reply to the regret letter; You’ve got the job!

Chapter Twenty: Psychometric Testing

Can you prepare for tests?; Will I get details of tests when I apply for a job?; Can I fail a test?; Preparation for an ability testing session; The night before the test; During the ability testing session

Chapter Twenty One: Assessment Centres

Read the company literature; On the day; The group exercise; In tray exercise; The written exercise; Presentations; Interviews; Treat each exercise separately; Conclusion


Section 7: Keeping going

Chapter 22: Staying motivated
Follow a daily plan; Avoid the negative self talk; Don’t let negative thoughts get you down; Dealing with rejection; The impact on others; Keep a positive attitude; Remind yourself of previous successes; Visualise yourself succeeding; Remind yourself that it’s not all within your control; Do you spend too much time watching the news?; Does your family get you down?; Are your friends helping?; When your job search has stalled; Has your job search stalled? Review what you have been doing.; Start measuring; Your job search campaign; Research; Are you doing fact-finding interviews?; Are you relying too much on other people?; Are you taking no as no?; Keep making changes; Quit, just for a while; Think of the upside; Develop new skills; Get a job search buddy; Be helpful – volunteer; Connect with more people; Take some time to have fun

Chapter 23: Before you say yes
Make sure it hits all the right buttons; What is important to you in a job?; Finalise the details; Meet people in the company; Saying no

Further information

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